It was about a year ago that I first got to meet the folks from Generation UCAN while they were out here for a visit to Colorado. We had a great evening of conversation and for the past year I've really enjoyed working with them and contributing some input into the direction of the company. Well it appears we'll be working a bit more closely in the near future. :)
I will be reping for them here in Colorado as well as other locales where I have strong connections to retail locations. We'll firstly be working with triathlon, running, cycling and nordic shops and clubs before moving to work on relationships with team sport clubs and stores. A hall mark of the expansion is an endemic organic and community centered growth.
This is a product that has a rather science-y understanding that is needed to be conveyed to fully get across the superiority of the Super Starch as well as it's applicability to the athlete. To put it simply there is NO other carbohydrate on the sports nutrition market that can compare to this. Other products, including so called 'complex carb' products, raise both insulin and blood glucose levels when consumed (pre). This is due to the fact that the carbohydrate molecule in many of these products is so small (maltodextrin is 40 chains long), this can also lead to higher osmolality and greater GI distress, whereas the carb in super starch is upwards of 700,000 chains long. I have a number of my athletes using it and even if you want to stick with your ___________ product for "during" training it makes for an excellent "pre" drink given it's characteristics. Not to mention the recovery options make yummy "post" shakes. Mocha frappe anyone?
You can find out more about it by visiting their website or by contacting me. The consumer site is not quite up, but you can still put in web orders. Use my code for 10% off -- 'markyv'.
Give me a holler if you are interested in it or have questions about it. Or if you are a store proprietor who would be interested in learning more and how to best to convey that to customers. Really looking forward to this endeavour. The people there are fantastic folks and I'm very excited for this product to help me once I return to racing full time.
MVA
1 comments:
I've been testing Generation UCAN and really like how it's working for me. I've got a couple reviews on my blog (http://neoendurance.blogspot.com)
I'll add that although I underfueled a bit on a long ride last weekend with it (my only fuel during the ride), I got through the whole 96.7 miles with 5200ft of climbing in under 7 hours including stops and on about 500 calories...
I'll continue to test it, but so far it's pretty awesome!
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